An important aspect in the promotion of the Roberto Cavalli Son has become a competent advertising. “Face” of the company was inimitable Brigitte Bardot, Roberto Cavalli Son has brought enormous popularity and huge profits. In one of the advertising campaigns Bridget for three hours showed Roberto Cavalli Son masterpieces on the Cote d’Azur. So clothing from Roberto Cavalli Son has become a symbol of elitism and glamor.
However, Roberto Cavalli Son is focused not only on the world’s elite. In 2007, it collaborated with the brand H & M retail network, which is designed for the average buyer. Today the “haute couture” clothing line is represented by Roberto Cavalli Son, things are more affordable category can be found under the label Just Cavalli and Roberto Cavalli Son Class. Children’s clothing is a collection of Roberto Cavalli Son Angels.