An important aspect in the promotion of the Roberto Cavalli Com has become a competent advertising. “Face” of the company was inimitable Brigitte Bardot, Roberto Cavalli Com has brought enormous popularity and huge profits. In one of the advertising campaigns Bridget for three hours showed Roberto Cavalli Com masterpieces on the Cote d’Azur. So clothing from Roberto Cavalli Com has become a symbol of elitism and glamor.
However, Roberto Cavalli Com is focused not only on the world’s elite. In 2007, it collaborated with the brand H & M retail network, which is designed for the average buyer. Today the “haute couture” clothing line is represented by Roberto Cavalli Com, things are more affordable category can be found under the label Just Cavalli and Roberto Cavalli Com Class. Children’s clothing is a collection of Roberto Cavalli Com Angels.