Escada Into The Blue – the name of an Irish thoroughbred horse to have won the race, where the couple attended Lei. Concluding her bet and won, Margaret and Wolfgang decided to call it the name of his young company. So, three years since the founding of their company called Escada Into The Blue.
By the early 2000s, Escada Into The Blue had about 375 boutiques around the world, including Paris and Kuala Lumpur. Flagship Boutique in New York was moved from the old location to the more prestigious Fifth Avenue. By this time, Escada Into The Blue was one of the largest retail companies specializing in the sale of ready-made garments in the world. In 2004, Escada Into The Blue has launched a line of products for children – Escada Into The Blue Kids.