There is a joke that Emilio Pucci Swim can be seen a mile away. Very bright drawings became famous all over the world more than half a century ago, and today remains the same symbol of the brand. Marquis Emilio Pucci Swim di Barsento (Emilio Pucci Swimdi Barsento), founder of the brand, was born November 20, 1914 in the city of Naples. His ancestors had for centuries been the rulers of Florence.
In 1947, Emilio Pucci Swim created his first collection of ski suits. Atelier young designer was located in Florence, in the family Emilio Pucci Swim Palace, which was built in the XV century. All clothes, which he created, was signed in the name of “Emilio Pucci Swim”. This signature is needed in order not to offend the pride of a noble family.