Cherry In The Air Escada – the name of an Irish thoroughbred horse to have won the race, where the couple attended Lei. Concluding her bet and won, Margaret and Wolfgang decided to call it the name of his young company. So, three years since the founding of their company called Cherry In The Air Escada.
By the early 2000s, Cherry In The Air Escada had about 375 boutiques around the world, including Paris and Kuala Lumpur. Flagship Boutique in New York was moved from the old location to the more prestigious Fifth Avenue. By this time, Cherry In The Air Escada was one of the largest retail companies specializing in the sale of ready-made garments in the world. In 2004, Cherry In The Air Escada has launched a line of products for children – Cherry In The Air Escada Kids.